Bilingual Family Engagement Coordinator

Oakland, California

About East Bay Innovation Academy

East Bay Innovation Academy (EBIA) is a public charter school in Oakland, CA serving students in grades 6-8. Our mission is to prepare a diverse group of students to succeed in college and to become thoughtful, engaged citizens who are leaders and innovators in a 21st-century global world. Through personalization, project-based learning, and the integration of technology, EBIA engages students in meaningful work that develops the competencies necessary for success in college, career, and civic life.

Our collaborative, interdisciplinary model reflects the rich racial, cultural, and socio-economic diversity of Oakland. We serve a vibrant student body that is approximately 40% Hispanic/Latino, 27% Black, 16% White, and 8% Two or More Races. Our commitment to equity is central to our work: approximately 25% of our students are individuals with disabilities, and our student body reflects the rich linguistic diversity of Oakland, with a substantial portion of our community identifying as Multilingual Learners.

Position Overview & Reporting Structure

The Family Engagement Coordinator is EBIA’s lead for student recruitment, enrollment outreach, and prospective-family engagement. The primary responsibility of this position is to ensure that EBIA meets its annual and ongoing enrollment targets through consistent outreach, relationship-building, follow-up, school tours, community engagement, and conversion of prospective families into enrolled students.

The Family Engagement Coordinator also serves as the face of EBIA’s front office, creating a warm, professional, and responsive experience for every family and visitor who enters the school or contacts EBIA by phone. In partnership with the Office Manager, the Coordinator supports day-to-day front office and family-facing operations.

Enrollment is the highest priority of this position. When enrollment responsibilities conflict with other assigned duties, enrollment and recruitment responsibilities take precedence unless otherwise directed by the Principal.

The Family Engagement Coordinator reports directly to the Principal and works closely with the Office Manager and school leadership team.

Key Responsibilities

Own EBIA’s enrollment goals and lead the day-to-day work necessary to meet established enrollment targets.
Develop and execute ongoing recruitment and outreach strategies designed to generate prospective-family leads and convert applicants into enrolled students.
Lead all prospective-family school tours, information sessions, open houses, and enrollment events.
Coordinate and attend community tabling events, school fairs, neighborhood events, feeder-school outreach, and other recruitment opportunities.
Maintain consistent and timely follow-up with prospective families from initial inquiry through completed enrollment.
Proactively contact interested families by phone, email, ParentSquare, and other approved communication methods.
Build relationships with elementary schools, community organizations, neighborhood groups, and other referral partners.
Recruit and coordinate current family and student ambassadors to support enrollment efforts.
Track leads, applications, tours, follow-up, enrollment progress, and conversion data and provide regular updates to the Principal.
Identify barriers to enrollment and adjust outreach strategies to improve results.
Support re-enrollment and retention efforts for current families.
Partner with the Office Manager on enrollment paperwork and registration while maintaining primary responsibility for prospective-family engagement and enrollment conversion.
Serve as the primary face of the front office and first point of contact for families, visitors, students, and community members.
Welcome and assist all visitors in a professional, friendly, and responsive manner.
Serve as the primary person answering incoming school phone calls, managing voicemail, responding to general inquiries, and routing questions appropriately.
Support communication with families by phone, email, ParentSquare, and in person.
Monitor and respond to general school inquiries in coordination with the Office Manager.
Help ensure the front office remains organized, welcoming, and reflective of EBIA’s culture.
Assist families with navigating school systems and connect them with the appropriate staff member when questions fall outside the Coordinator’s role.
Support the Office Manager with attendance, student records, early pickup and late arrival procedures, basic first aid, office organization, and other front-office functions as needed.
Assist with school events including Back-to-School Night, Student-Led Conferences, Information Nights, orientations, Capstone events, and promotion.
Support school safety procedures and emergency response efforts.
Assist with office supplies, student technology, facility needs, and other school operations as assigned.
Provide operational coverage when needed while ensuring enrollment responsibilities remain prioritized.

Enrollment Performance & Accountability

Meeting EBIA’s enrollment goals is an essential function of this position. The Family Engagement Coordinator is expected to demonstrate consistent progress toward established enrollment targets through measurable recruitment activity, timely follow-up, strong prospective-family engagement, and successful conversion of interested families into enrolled students.

Continued successful performance in this role is contingent upon effectively carrying out the enrollment responsibilities of the position and making satisfactory progress toward established enrollment targets. Failure to meet performance expectations, including enrollment expectations, may result in performance improvement measures or other employment action consistent with EBIA policies and applicable law.

Qualifications & Requirements

Bachelor’s degree preferred or equivalent relevant professional experience.
Bilingual fluency in Spanish.
Preferred minimum of 2 years of experience in enrollment, admissions, recruitment, family engagement, community outreach, customer service, sales, or a related field.
Demonstrated ability to build relationships, conduct outreach, follow up consistently, and move prospective families from interest to action.
Strong interpersonal, customer-service, written, and verbal communication skills.
Highly organized and able to track multiple prospective families, events, follow-up activities, and deadlines simultaneously.
Comfortable initiating phone calls and in-person conversations with prospective families and community members.
Experience working with culturally, linguistically, and socio-economically diverse communities strongly preferred.
Comfort using Google Workspace, ParentSquare, enrollment tracking systems, and other digital platforms.
Ability and willingness to work occasional evenings and weekends for tours, recruitment events, tabling, and family events.
Demonstrated commitment to EBIA’s mission, equity, family partnership, and student success.

Professional Responsibilities

Understand, promote, and support the mission, vision, and guiding principles of East Bay Innovation Academy.
Represent EBIA positively and professionally in every interaction with prospective and current families.
Maintain confidentiality and appropriate professional boundaries.
Collaborate effectively with the Principal, Office Manager, school staff, students, families, and community partners.
Perform other duties as assigned by the Principal, with enrollment and recruitment remaining the primary responsibility of the position.